Tune In: Our New TV Advert is LIVE!

Our 2026 Television Advert goes live on 12th January, and we’re excited to see our coaches and holidays beamed into the nation’s homes whilst you’re watching Coronation Street or Emmerdale, and all your favourite shows!

If you’re watching your TV anytime soon, there’s a good chance you’ll spot our new advert. And when you do, you’ll know this isn’t just about showcasing destinations – it’s about reminding people why a Caledonian Travel holiday feels different from the moment you book.

It shows off what we’ve always done best: taking people to places they love, in a way that’s relaxed, friendly, and reassuringly well organised.

Take a look…

From Britain to Europe – One Journey, Many Stories

The advert covers a lot of ground. You’ll see familiar favourites across Britain, Ireland and Europe – from classic seaside resorts and city breaks to standout scenic moments.

Scotland, Blackpool, Ireland, West End theatre trips, drone shots through Snowdonia, and the calm beauty of Lake Garda all feature along the way.

Threaded through it all are shots of our modern coaches on the road. Because for many of our customers, the holiday doesn’t start at the hotel – it starts when they step on board.

People at Heart

Something else that really brings the advert to life is the people. Couples, friends and travel companions enjoying the simple pleasures of being away together.

There’s no rush, no pressure – just those moments that make a break memorable. Sharing laughs, pausing for views, and the comfort of knowing everything’s taken care of.

You might also spot our lion making an appearance, running through destinations before catching up with the coach and hopping aboard.

It’s a playful nod to the pride we take in what we do, and a reminder that Caledonian Travel has been part of people’s holidays for generations.

A Genuine Story

Filmed across a number of our customers’ favourite destinations, we’ve created an advert that tells a genuine story. It’s about quietly reminding people that a Caledonian Travel holiday is still one of the easiest, most enjoyable ways to see great places.

Whether that’s a theatre seat in London, a coastal stroll, or a lakeside view in Italy.

So, if the advert catches your eye, take it as a nudge and tell us what you think on our Facebook page. There’s a coach waiting, a destination calling, and plenty of reasons to smile along the way.

Caledonian. Breaks to Make You Smile.